Optimizing Amazon Listings for Search
- Product Detail Page:
- Each word in the Product Name (Title) is searchable individually.
- Include key details such as brand, product line, material, type, color, size, and quantity.
- Titles:
- Keep titles approximately 60 characters long.
- Reflect what would be on the physical packaging.
- Keywords:
- Add additional keywords to describe the product (hidden from customers).
- Keep search terms under 200 bytes.
- Search Terms:
- Use generic words to enhance discoverability.
- Avoid including product identifiers, inaccurate information, or redundant content.
- Arrange words logically.
- Use single spaces between keywords.
- Avoid temporary statements, subjective claims, common misspellings, variants of spacing, punctuation, capitalization, and offensive terms.
- Consider including abbreviations, alternate names, topics, and key characters.
By following these guidelines, you can improve your product’s visibility and sales on Amazon.
